Leading designers reveal the methods agencies employ to devise exceptional packaging that energizes brands.
When it comes to packaging design, there are almost as many theories and stratagems as there are designers. However, when BRANDPackaging approached leaders at four agencies from across the country, we found that while there might be variations in wording, but their thoughts on design topics are quite similar.
These design gurus include: Michael Duffy, group creative director at Equator Design; Terri Goldstein, CEO at The Goldstein Group; Blake Mitchell, partner at Interact; and Simon Thorneycroft, founder/CEO of Perspective: Branding.