Nestlé Pure Life Hopes to Inspire a Healthier, Brighter Future
Under the banner of “Pure Life Begins Now™,” Nestlé Waters North America announces the launch of a global advertising campaign focused on its Nestlé® Pure Life® bottled water brand.
Since its launch in Pakistan in 1998, Nestlé Pure Life has become the global category leader, and the new campaign reaffirms the brand’s leadership and its purpose: “to inspire a healthier and brighter future that starts with pure quality water.”
The global advertising campaign, which will launch on U.S. digital channels beginning today, is a major initiative designed to drive brand awareness and elevate the importance of water in people’s lives. The campaign will come to U.S. television beginning Tuesday, Sept. 2, when the new Nestlé® Pure Life TV advertisement begins airing in every major metropolitan area in the U.S.