When it comes to packaging, so often the topic steers toward food and beverage. After all, packaging for these types of products accounts for over half of the packaging market. Each year, thousands of food and beverage SKUs are introduced—each vying for success in a crowded market. To do so, they need innovative packaging that stands out on the shelves.
However, this month BRANDPackaging takes an in-depth look at the packaging designed for higher-end products that extend beyond the necessities of life. Perfumes, spirits, jewelry, caviar, clothing. The list goes on. When people want to indulge themselves, they are willing to pay more for quality. Most would call these items a luxury.