Shoppers Struggle with Stubborn Labels, Survey Shows
A recent survey by Avery Dennison Label and Packaging Materials, North America, reveals that most shoppers have had challenges with the removable labels that provide price and/or product information that are found on a wide variety of retail products.
This difficulty can create negative association with the product and brand. Such frustrations may be avoided – and consumer satisfaction enhanced – through label converters helping brand owners choose label constructions that may be removed easily by the retail customer.