From the original recipe created and served locally in the Hot Gossip Lake Tahoe coffee shop in 1995, Tahoe Trail Bar had developed a reputation as the go-to snack for all kinds of outdoor sports and adventure.
When Wes King, owner and CEO, bought the recipe for the single-flavor bar and rights to make the product in 2010, the nutrition, health and wellness category was growing exponentially. He realized it was time to get Tahoe Trail Bar introduced to a wider audience.