Touch. A sense so seemingly simple that its influence is often overlooked. But when it comes to products, touch has the power to influence decisions, change emotions and summon memories. The singular moment a consumer touches your product for the first time sets a precedent for how he or she will relate to your brand.
Haptics, the branch of psychology that investigates sensory data and sensation derived from the sense of touch, has been in the news recently with companies like Apple integrating “haptic feedback” into its devices. But haptics is about much more than tech companies’ latest buzz words and consumer goods. It’s about the science of touch and how it affects us—wherever we are, whatever we’re doing.