Consumer packaged goods companies (CPGs) are continually searching for effective ways to break through the clutter and connect with consumers. Packaging is the one medium they can count on to provide consistency, clarity and reach in achieving that objective.
With ever-increasing responsibilities, brand managers need a packaging process that is easy to manage and yields the quality results they are looking for within tight budgets and timelines. These companies are also keenly aware of the consequences of discovering missteps or errors after the product is on the shelf. Missing regulatory requirements, copy errors and product codes that won’t scan correctly can result in costly print reruns and retailer fines. Brand messaging and design intent can also get lost in translation through inconsistent design application and printing issues that cause a loss of shelf presence, brand confusion or—even worse—lost product sales.