Traditions, culture, habits, economics, climate – these are some of the factors that influence, what we eat and which medicines we take. But they also impact how products are packaged. As a globally operating manufacturer of flexible packaging solutions, Constantia Flexibles is familiar with the range of consumer preferences and supplies the right packaging to each and every one of them.
Alexander Baumgartner, CEO at Constantia Flexibles, explains that there are two main reasons why packaging might vary significantly between different countries or continents: “On the one hand, there are countless varieties of products that must meet a wide range of demands. For example, shelf life, opacity, impermeability to oxygen as well as conditions of transport and storing. The requirements for secure and functional packaging differ depending on the region and climate zone. Not only that, but it should be as easy as possible to distinguish between competing brand-name products on the shelf. This is usually achieved through variations in packaging.”