Brandimage, a leading global consultancy of brand equity architects and designers, announced the launch of a new beauty line created for retailer Monoprix.
Monoprix’s new “La Beauté du Visage” skin care line features all the essentials women need for their daily face care regimen, from cleansers to moisturizers and masks. The line is resolutely urban, practical and affordable to “estheticize the everyday” of urbanites. For Monoprix’s new line, Brandimage sought to create a sleek and elegant graphic identity with a didactic and positive marketing tone.