Photochromic Technology Used on Cheetos Promotional Bags
Chromatic Technologies Inc. (CTI) expands its photochromic (light-sensitive) ink capability throughout Mexico with a Cheetos-exclusive promotion: Where is Chester? wherein the brand hides Chester from its bags, making him visible only by exposing the package to sunlight, capturing consumers’ attention and bringing awareness to the promotion. Consumers can find inside every Cheetos bag free product and coupons with points to redeem in www.Cheetos.com.mx for amazing prizes such as Chester footwear, Chester clothing and a Chester selfie stick.
The promotion began August 5 and continues through October 13.