Birds Eye Frozen Foods Gets Bistro-Inspired Identity and Redesign
Birds Eye is disrupting the frozen fish sector with a new identity and packaging for its premium Inspirations range created by Brandon. The design uses mouth-watering images of food on the front of pack, inspired by the editorial style of food photography currently seen in food and lifestyle publications.
Brandon’s work moves away from the rest of the frozen fish category, strengthens the brand and creates an iconic logotype icon reminiscent of restaurant signage to communicate the premium quality of the product.