Retail-ready packaging. Shelf-ready packaging. Display-ready cases. The US has been talking about this as the next big thing in retail channel packaging for some time, but adoption hasn’t followed the projections.
While implementation is not without challenges, brands and retailers may be leaving opportunity on the table in the form of logistics efficiencies and operational savings in store. But the biggest untapped opportunity is the ability of retail-ready packaging (RRP) to enable the engagement of consumers to deliver on your brand promise. In the uncertain environment for brick and mortar retail, can you afford not to consider how RRP can help you achieve your goals?