What’s better than having shoppers proclaim their love for your product? A consumer connection like that leads to repeat purchases, positive word-of-mouth and brand loyalty.
Building a strong relationship with shoppers isn’t easy, especially when competition for shelf space in retail stores is so intense, and online shopping offers its own challenges. In a retail environment where nearly everything feels like a commodity thanks to the overabundance of options available to shoppers, brands need to deploy merchandising strategies that create a unique experience around their products.