Clariant, a world leader in specialty chemicals, together with its Masterbatches business unit, is announcing plans for a major revision to its pioneering ColorForward trend-watching platform, which is used by designers and brand managers to forecast colors for use in plastics products and packaging. The changes will take place with the ColorForward 2019 edition, due to be launched in early January 2018.
“The 2019 edition of ColorForward will be the 13th we have published,” notes Maurizio Torchio, Global Head of ColorWorks, Clariant’s global network of color design and technology centers. “When we began this mission to help our customers better understand the link between global trends, consumer preferences and colors, it was the first of its kind in the plastics industry. Since then several other companies have begun to copy our concept. That’s one of the reasons we decided to update the package. We also want to ramp up the ‘WOW’ factor.”