Magnum Pints Are a Hit with Packaging Made to Be Broken
Magnum is known for its velvety dairy vanilla ice cream with thick, cracking milk and white chocolate top-disc and shards, all encased in a distinctive crackingly tasty Magnum chocolate shell—now that crackly look is part of the package design.
This brand new smash hit of a dessert with IML packaging is now on ice cream shelves in a large part of Europe. It’s quickly winning over new markets… Brand owner Unilever and injection molder Miko Pac provide more details about this trendsetting IML project.