Anyone tasked with buying a gift for a girl this holiday season has likely been on a quest (probably since October) for the elusive L.O.L. Surprise! Dolls. The three-inch plastic dolls have replaced last year’s Hatchimals as the must-have toy. Apparently, every girl from age 4 to 14 got the memo. And by "memo" I mean saw the unboxing video on YouTube.
L.O.L. Surprise! Dolls retail for $14.99 and have an exterior packaging that doesn’t reveal which doll is inside, making the unwrapping (or unboxing) part of the thrill. Each doll is encased in a colorful, rigid plastic ball that doubles as a purse. All seven (yes, seven!) layers of film packaging reveal a "surprise" clue in the form of messages, stickers or miniature accessories as to which doll is at the center. Think of them as Russian nesting dolls for the iGeneration.