The Critical Role Packaging Design Testing Plays in Product Development
Our digital world makes it easier than ever for marketers to adjust and optimize campaigns in nearly real-time. Brands today can test, optimize and personalize marketing like never-before on an ongoing-basis.
But what about the “marketing material” the product comes in (i.e. its packaging)? There’s a permanence associated with packaging once the product goes to market. Unlike most marketing content, marketers can’t iterate on a packaging design in real time after the product hits the shelf. There are also massive costs associated with changing a packaging design mid production - or worse - pulling a product and starting from scratch due to negative consumer reception.