Nude Brand Creation unveiled its redesign for Midleton Very Rare Vintage 2017, the 34th edition of one of the most exclusive whiskeys ever produced in Ireland. The luxury branding and packaging design agency developed a unique set of luxury codes, inspired by Irish literature and craftsmanship, to reflect the precious nature of the liquid.
A limited number of bottles of Midleton Very Rare have been released every year by the Midleton Distillery since 1984, making the exclusive whiskey highly collectable. Master Distiller Brian Nation personally selects a small number of casks to produce the no age statement whiskey, which is matured in American oak barrels.