PepsiCo Creates First-Ever Joint Ad with Mountain Dew & Doritos
Doritos Blaze and MTN DEW ICE, two new PepsiCo product innovations that recently hit store shelves nationwide, are coming together for a :60 in-game Super Bowl LII advertisement on Feb. 4. The teaser video features award-winning actors Morgan Freeman for MTN DEW ICE and Peter Dinklage for Doritos Blaze intensely facing off. The ad marks the first time one company has advertised two of its trademarks back-to-back in one nationally televised Super Bowl commercial.
Both brands are back in the Super Bowl—Doritos returning after its 10-year run of the "Crash the Super Bowl" campaign that concluded at Super Bowl 50, and MOUNTAIN DEW returning after its "Puppymonkeybaby" ad also in the 2016 game.