Established cereal brand Mornflake has unveiled a new identity for its range of oat-based products, with design by B&B studio. With a powerful design that stands out on the supermarket shelf, the rebrand celebrates not only the nutritional benefits of the cereals but also Mornflake’s heritage as the fourth-oldest family-owned brand in Britain.
Determined to align the health benefits of oats with Mornflake’s longevity as a business, B&B created a new positioning around 'Strength through Oats' and a new strapline 'Mighty Oats.'