Kroger's Natural & Organics Brand Continues to Skyrocket
The Kroger Co. has announced that its Simple Truth brand has achieved $2 billion in annual sales.
"Simple Truth is a brand that has earned our customers' trust through clean labels, fantastic flavors and affordability since its launch five years ago," said Robert Clark, Kroger's senior vice president of merchandising. "Simple Truth has become the second-largest brand sold in our stores, and Kroger is proud to have led the way in making this category more mainstream and accessible, feeding our customers' appetites for natural, organic and free-from products."