We break down the elements of retail shopping bags, because nothing about them is skin deep. Structural packaging design, graphics and printing processes all work in tandem to create the “walking billboard” we’re used to seeing every day. But what are all the parts of a shopping bag? What are their roles and how can we transform a standard paper bag with two handles into a luxurious brand experience? Put your gloves and mask on; the retail packaging experts at Design Packaging are about to show you the anatomy of a retail shopping bag.
TURN TOP:The inner flap of a shopping bag that folds in to create a smooth, finished edge.