LUXE PACK, a tradeshow dedicated to luxury packaging, held its first west coast edition on February 7-8. For its inaugural Los Angeles edition, LUXE PACK joined forces with MakeUp in Los Angeles, the leading stage for the beauty sector in trends and formulation. The fusion proved to be successful, with over 3,900 attendees.
The inaugural show offered over 55 selected packaging specialists to the notorious Barker Hanger in Santa Monica for high level packaging business development. The comprehensive but cherry picked exhibitor offering included packaging experts in glass, plastic, creative finishes, digital solutions, sustainable materials, full service design and printing. The packaging developers showcased their most innovative capabilities and facilitated all brands who attended, legacy and indie (see Annex 1 – attendee extract), with all of their packaging needs.