Brawny "Who's Your Shero" Campaign Celebrates Women's History Month
Georgia-Pacific, makers of Brawny paper towels, is recognizing Women's History Month by asking "Who's your Shero?" The campaign asks people to share an inspiring story on social media about a female hero who exhibits strength and resilience with the courage to help others—because there isn't a shortage of sheroes, only a shortage of their stories.
In its third year for the campaign, Brawny will support the initiative with original content and a partnership with the nonprofit organization Girls Inc. It will also commemorate the campaign by releasing limited-edition product featuring a replacement of the Brawny Man with three different women on Brawny packages at retailers nationwide during the month of March, which is Women's History Month.