Born and Bred vodka is the result of actor Channing Tatum’s quest to find the smoothest, best-tasting vodka made in America. That quest led him on a vodka taste-testing trip to the Grand Teton Distillery in Driggs, Idaho. Impressed by the high-quality product, Tatum partnered with the family-owned and operated distillery to develop a crisp, American-made craft vodka made with Idaho potatoes and glacial mountain water.
Part of the uniqueness of Born and Bred is its packaging. While most traditional vodkas come in tall, slim bottles, the Born and Bred bottle is shorter and wider—similar to a brown spirit or a gin bottle. But the unexpected bottle shape wasn’t enough to set Born and Bred apart from the competition; a high-impact label was also necessary to communicate authenticity.