Corrugated cardboard box manufacturer Belmont Packaging has brought the outdoors indoors. In an attempt to create memorable brand experiences, Belmont is launching cardboard boxes with a scent of freshly cut grass.
The idea came from a sports shoe retailer who wanted its customers to remember the brand when receiving running shoes, to encourage running outdoors in the new footwear by influencing their senses with the smell of freshly cut grass. The innovative businesses worked together to create fresh new packaging for sports shoes.