Pacific Foods Adds a Touch of Rustic Charm to Packaging Redesign
Pacific Foods, leading producer of organic soups, broths and plant-based beverages, teamed up with packaging design firm Voicebox to refresh the brand’s packaging to celebrate the high quality and holistic simplicity of its products and ingredients. Voicebox’s design brings vitality, freshness and consistency across all Pacific Foods SKUs, making it easy for consumers to identify a Pacific product on shelf.
Pacific’s new look transforms the Tetrapak carton into a natural backdrop of a wooden cutting board or white rustic farmhouse plank. These backdrops allow the packaging to effectively communicate each product’s whole food ingredients, nutritional benefits and flavor.