I’m sure you’ve heard the news. After making an aggressive promise in 2008 that 100 percent of its cups would be reusable or recyclable by 2015, Starbucks—still nowhere close to hitting that number—has officially admitted it needs help. Your help. And it's willing to pay.
The colossal coffee company has partnered with investment company Closed Loop Partners to create a $10 million grant challenge. The NextGen Cup Challenge is a call to innovative entrepreneurs "working on ideas that could lead to the development of more sustainable cup solutions."