Cannabis has been used—in varying degrees of legality—for millennia, but is now slowly becoming a fully legalized industry in the U.S. for the first time in the 21st century. We have noticed the rise in cannabis-related businesses on the 99designs platform where we’ve seen a 55 percent increase in design projects being created for these new brands in the past two years.
Rarely do we see a product land in an American marketplace with high demand already established, which means we’re likely to see cannabis startups pull all the stops when developing their marketing techniques as they attempt to separate themselves from the already-heightened competition. To excel, the new marijuana entrepreneurs need to develop branding that’s original and effective and that takes note of some of the prevailing trends of the moment.