New Fragrance Brand Shows Off Unique Sustainable Packaging
Floral Street approached James Cropper 3D Products looking for an alternative to the typical over-packaging used by existing fragrance brands, opting instead for environmentally friendly packaging. The result is a box made entirely from James Cropper 3D Products’ COLOURFORM packaging, which is made from 100 percent renewable natural wood fibers from forests and from James Cropper’s own recycling plant. The packaging is fully recyclable with household paper and is naturally biodegradable.
Michelle Feeney, founder of Floral Street, said: “We really wanted to change the way perfume is presented with Floral Street and do it in a way that had a reduced effect on the planet – that means no cello-wrap, no rigid carton and no plastic inserts. We worked with our design agency – Michael Nash Associates—and James Cropper 3D Products in a team approach to produce a complete packaging solution which included a lid, a base and interchangeable inserts for the various bottle sizes, which mirrored our beautiful yet industrial aesthetic. It was also essential for it to be fully recyclable and to be made using sustainable production methods.”