UK-based Thorndown partnered with Brown&co (B&co) to create a new brand of exterior paint to help house-proud homeowners think about the exteriors of their home with the same attention as they would the interior and provide the products and solutions to help make these ideas a reality.
Typically, outdoor paint brands consist of browns and greens but B&co created a color palette that drew on the orchards found in The West Country where the paint is manufactured. The imagery typically used to sell outdoor paints (pictures of sheds and fences) were replaced by animals associated with The West Country, which in turn represented the objectives of the paint with a story being told on the labels. The animal icons also echo the environmental aspects of the paints that use predominantly natural pigments and oils, avoiding chemicals where possible.