Shiseido Joins Sustainable Packaging Initiative for Cosmetics
Shiseido joins SPICE, the Sustainable Packaging Initiative for Cosmetics, co-founded by L'Oréal and environmental consulting firm Quantis. SPICE aims to guide sustainable packaging policy, drive packaging innovation and improve communication in beauty & personal care industry.
Many actors in the cosmetics industry are increasing their level of commitment to work toward a sustainable future for beauty. These leaders are taking measures to progress on their path to sustainability as responsible companies, and to willingly respond to the increasing number of consumers, investors and other stakeholders who want to know more about the environmental performance of products on the market. Packaging is a visible reminder that products have an impact on the environment. These stakeholder groups expect transparency - facts and metrics - to understand if cosmetics brands are making commitments and how they plan on achieving these targets to reduce impacts on the environment.
Companies face considerable methodological issues when it comes to measuring the environmental footprint of their products. The results from product environmental footprints help companies to make eco-design choices and to robustly communicate with consumers. SPICE was created to address these issues and provide solutions to these challenges in a collective manner by many of its major actors.