Meet the Better With Less Packaging Design Challenge Winner
The winner of the international packaging design competition, Better with Less – Design Challenge has been announced along with three honorary mentions and a student winner. Organized by Metsä Board, the competition was created to find new environmentally friendly and functional packaging solutions for some of the world’s most frequently used and fastest growing types of consumer packages.
Stretching Inner Part, an alternative to bubble wrap, by Iiro Numminen, was the winner, considered by the judges to be extremely appealing, versatile, scalable and easy to implement. Submitted in the e-commerce category, the corrugated box with an insert allows variable sized products to stay attached to the package during transportation without the need for plastic inserts of bubble wrap.