Consumers and the industry play vital parts in keeping waste out of oceans. The International Bottled Water Association (IBWA, bottledwater.org) is recognizing World Oceans Day today, June 8, by highlighting the industry’s reduction in plastic use, and educating consumers about ways they can help keep waste out of our oceans and litter off our shorelines.
“Although only a very small amount of ocean waste originates as litter, this amount can be significantly reduced if industry continues its innovative efforts to lightweight its plastic bottles and consumers increase their efforts to recycle their empty bottled water containers,” saof Jill Culora, IBWA vice president of communications.