AHAVA Uses Decorative Tubes to Show Female Empowerment
International cosmetic brand AHAVA celebrates 30th anniversary with decorated plastic tubes designed with female portraits. A producer of skincare and body products made with Dead Sea minerals, AHAVA selected LAGEENTUBES using the Velox IDS 250 technology for its collection.
AHAVA's30th anniversary collection includes six different tube designs, featuring portrait images of women, continuous decoration printed 360 degrees around the tube, and solid vivid colors, a departure from the basic background, logo and text. The campaign concept is female empowerment depicted in paintings by six local and international painters. Each image reflects the way woman are perceived in the painter's eye.