There was a time when product packages were just a container and labels were meant only for specifying the product details. The changing market has now put many additional responsibilities on those in-charge of product packaging design and labeling of a company. Product packages along with their labels now have the important responsibility of attracting the customers. They are expected to speak for themselves and lure the customers in picking them up from the store shelf.
This increased responsibility of product packages and labels finally lands on the shoulders of graphic designers. They are required to put all their creativity into designing a product package that can work as a salesperson for the product. Every graphic designer knows the importance of product packaging and label design very well. Therefore, they are always in search of tips and tricks for making their design more attractive for the customers.