Aloha to New King's Hawaiian Packaging and Expanded Product Line
King’s Hawaiian, maker of the Original Hawaiian Sweet Dinner Rolls, has updated its identity and expanded into new products, including a line of barbecue sauces. The history of the company dates back to the 1950s when Robert R. Taira, the Hawaiian-born son of Japanese immigrants opened his first bakeshop, Robert's Bakery in Hilo, Hawaii. Renaming it King's Bakery, in the '60s, it became known for the Original Hawaiian Sweet Dinner Rolls.
“We realized as we started to think about expanding our product line, that our visual identity wasn’t going to translate well. We also wanted it to stand out in new TV ads as we share the Hawaiian way with a broader audience and new products," said King’s Hawaiian CMO Erick Dickens.