A recent study by Label Insight found that nearly all consumers (94 percent) are more likely to be loyal to a brand that offers full transparency about its products. That means food and beverage manufacturers must deliver with every label and package or risk losing wallet share.
However, too few have implemented the technology required to improve transparency. In a world where consumers demand more transparency than ever before, food and beverage brands can’t shy away from data applications that enhance processing, packaging and labeling. Rather, product manufacturers must seek seamless, data-driven solutions as an investment in their product quality—and ultimately their customer relationships.