Gen Z is bypassing the traditional political system and focusing on consumerism as a channel for change, according to a study. This generation is expecting brands to use their platform for good, especially as they feel the political system and politicians has let them down. That’s one of the findings of the study, “Voting With Dollars: Young People + Brands as the Agents of Social Change” from DoSomething Strategic (formerly known as TMI Strategy).

The non-profit consulting arm of DoSomething.org helps brands engage young people for social good, that examines the consumer habits of Gen Z—defined in the survey as those ages 13-25 years old—as it relates to brands representing the values they believe in.