Anthem, a global creative agency that actively connects brands with consumers by amplifying desirability from brand design to brand campaign to drive brand performance, has been awarded two bronze Vertex Awards for Private Brand package design. The Vertex Awards is the only global competition devoted exclusively to the art of Private Brand package design. The awards are judged by branding and package design professionals from the private brand industry around the world, and awarded based on creativity, marketability and innovation.
“Walmart’s line of curated global foods under the Sam’s Choice private brand continues to innovate and bring authentic gourmet offerings to consumers,” said Wendy Kufeldt, managing director at Anthem. “We are fortunate to collaborate with brands that understand the power of innovation and strategic packaging design – it is gratifying to be recognized for the value we bring to our clients’ business.”