Originally from South Africa, AG Hair co-founder Lotte Davis was acutely aware of the disproportionate inequality and as a child she recalled witnessing “some significant atrocities” and continual injustice toward people during the Apartheid era. Later, while living in Canada in the 1960s and ’70s she became aware of another injustice—the discrimination against women. She recalls, “both of those things really formulated who I am.”
Davis began her career as a graphic designer before she and her husband John co-founded AG Hair from the basement of their North Vancouver home in 1989. Her goal was to bottle the empowerment that comes from having a great hair day. She did that by creating a line of haircare products made of naturally derived ingredients that don’t contain salt (sodium chloride), paba, parabens, gluten, DEA and are not tested on animals. AG’s holistic hero ingredient for their natural product line is apple cider vinegar (ACV) known for its healing properties.