Walmart Enters Wine Space with Private Label Brand
Walmart is launching its Winemakers Selection of private label wine to 1,100 stores, according to Forbes magazine. Following in the footsteps of rivals Target, Aldi and Trader Joe’s with hipper and tonier bona fides, Walmart is launching its private label offerings to 1,100 stores. The collection is sourced from California, France and Italy, and will retail for about $11 a bottle.
Like fashion and home design before it, highbrow food has been getting a low-price makeover in the U.S. grocery sector, as organic and high-quality fresh foods move from the margins to the mainstream.