Skidmore Studio has created the full-service branding and packaging design for newly launched Inspired Organics (iO), an organic, worry-free food brand, now with 180 products in small shops and independent grocers nationwide. In order to stand out in the crowded organic market, Skidmore crafted brand strategy, messaging and design for a lively brand that resonates with today’s grocery shoppers, a demographic mindful of ingredients in their food and its impact on the environment.
Access to organic items can be challenging given the cost. With that in mind, iO created an organic food line that caters to grocery shoppers’ needs yet remains affordable. To exemplify its passion and mission for making organic food accessible, iO worked with Skidmore to develop an impactful brand and eye-catching packaging.