Akashi-Tai, a range of five artisan sakes, launches its new identity and packaging design. The award-winning design conveys the artisan nature of Akashi-Tai, which is brewed in small batches using traditional methods, and positions the brand as an authentic premium player on the global stage.
The challenge was to design for two diverse markets with different cultures, codes and customers, ensuring the brand remained credible in Japan, while engaging new audiences in emerging Western markets.