You have an awesome idea to improve product packaging. You feel the pain of the people who work for you and your peers (not to mention your own pain). You’ve got an idea to help digitize the packaging process by introducing a process change or a technology change, but every time you think of bringing it up to your boss, you’re at a loss for words. What to say?
For design and packaging leaders looking to reduce rework and improve communication while pulling brand colors throughout the process and introducing new materials to make designs pop, understanding what attracts leaders to an idea is critical to gaining executive support.