KIND Launches Bars for Kids With Money Back Promise
KIND Healthy Snacks introduces a line of KIND KIDS chewy granola bars in flavors kids will love and with ingredients parents can trust. The gluten-free bars include 100 percent whole grains and no artificial flavors, colors, preservatives or genetically engineered ingredients. Parents are invited to try KIND KIDS as a lunchbox snack, and if their kid sends home one of the bars uneaten, they will get their money back.
"We know how hard it is for parents to find healthy options that their kids will actually eat. That's why, when crafting KIND KIDS, we intentionally balanced nutritious ingredients with delicious flavor to ensure the bars would be a lunchbox win for everyone," said Jon Lesser, vice president of Marketing at KIND. "If we're wrong and kids don't love the taste, we'll give parents their money back."