Thirty-Four Percent of Shoppers Return an Online Purchase Due to Packaging
Esko, alongside sister companies Pantone, X-Rite and AVT released a new study, “Packaging and the Digital Shopper: Meeting Expectations in Food & Beverage,” highlighting what shoppers want from food and beverage packaging. Get inside of the mind of the in-store shopper, and learn what consumers want in an online shopping experience.