I wasn’t always a dog person. Fourteen years ago a Chihuahua mix abruptly came into my life (long story short, his owner moved out of the country). The uninvited little gremlin wreaked havoc on my life. This was in 2004, and at the time Lamisil's entertaining-yet-disturbing toe fungus commercials featuring Digger the Dermatophyte were unavoidable. My uninvited little dog-monster’s resemblance to Digger was noted and he got a new nickname on the spot: Gremols. Eventually the destruction stopped but the name stuck. By the time his original owner returned, we were inseparable. He’s been all mine ever since.
Now I’m one of those pet parents who wants my dog to live the same healthy lifestyle that I do. Blue Dog Bakery CRO Eric Koppleman (who contributed to the cover story) will be presenting at Packaging That Sells, and I’m looking forward to hearing what else he has to say about the growing pet market.