Focusing on the celebration of plants, the new brand identity and packaging shows colorful eating and the diversity, freedom and creativity of the plant world.
Refreshed packaging for the vegan-friendly ranges incorporates bright hues reflecting the depth of flavor of the foods within, inspiring consumers to try new taste profiles and experiment with the simple and accessible range. Brought to life with bold and beautiful watercolor and line drawn illustrations of the ingredients, the packs are both joyful and delicious.