Driving The Change: How Kaleidoscope’s Vision, One-Stop-Shop Process and Culture is Challenging the Design Industry’s Status Quo
After years of building up scale to mirror this trend, many design firms have difficulty keeping up with the quick-paced demands of both multi-billion dollar corporations and money-strapped startups. But one company has been making a lot of noise in the creative space in recent years and has developed a methodology to deliver smart, thoughtful brand designs that companies can not only see, but also touch, feel and test quickly. That company is Kaleidoscope. “The old way of doing business just doesn’t work anymore,” says Gary Chiappetta, Partner & Chief Executive Officer. “Taking months to design, months to prototype, and months to test—it’s a model that our industry has operated under for years, but it’s no longer sustainable.”
“We’ve created something very different here,” said Dyfed “Fred” Richards, Partner & Chief Creative Officer of the Chicago-based company. “There are folks who do similar things to what we do, but of the six core disciplines needed in today’s design world—strategy and innovation, brand identity, packaging design, product and structural development, design implementation, and prototyping and mock-up—most firms can only do four of the six at most. We’re the only ones who can do all six.”